Professional Communication Phase 5 DB Essay Example | Topics and Well Written Essays - 500 words

Professional Communication Phase 5 DB - Essay Example vice based model, company executives have decided to use a slightly different business model for the release of SmartFit 2.0 which is tailored toward the general membership of the partner fitness club. SmartFit 2.0 also delivered via a wireless device, will bring a suite of entertainment features to the user in addition to the performance tracking. Users of SmartFit 2.0 will be able to listen to streaming music from the Universal Music catalog, audio books, and pre-recorded fitness routines created by the leading Personal Trainers in North America. At the release of the client version, the beta testers (a focus group of selected clients at a partner facility) suggested to offer a three-month free promotion for all new signed up members to any partner facility as a part of our marketing strategy. New members would thereby benefit of the promotion for ninety days followed by an increase in membership fees to reflect the inclusion of SmartFit 2.0 in the monthly membership fee. For current members willing to upgrade to this new level of membership, we would offer one month free and a 10 percent discount on the new membership fee for a period of twelve months. Our company executives believe that in offering this promotion, we are positioning SmartFit 2.0 to be as much of a success as the Personal training version. The pricing strategy has been studied carefully during the development of the platform, and extensively compared with similar client applications in the local and national market. For answering to the diverse demographics that exits at fitness facilities, our managers decided on using a service pricing model, as well as a per-use model. The service fee model described earlier is designed for the first adopters of the technology and those who can benefit from it by becoming a new member at a partner facility. The per-use service model is made to allow people who may decide to use the wireless features of SmartFit 2.0 in a less regular fashion. The